Start. Stop. Continue: A Simple Strategy to Boost Your Firm’s Growth
With the year in full swing, it’s the perfect time to take a fresh look at how your firm operates. If you’re eager to make changes but aren’t sure where to begin, I’ve got a simple framework for you: Start. Stop. Continue. By answering these three key questions, you can streamline your efforts and pave the way for growth.
What Should I Stop Doing?
Identify tasks that don’t add value to your clients or contribute to your business goals. These are often the activities that drain your time without delivering results. It might also be tasks you’re not skilled at and could be outsourced.
Tip: Ask yourself, “If I stopped doing X, what could I focus on instead that would drive my business forward?”
What Should I Start Doing?
Consider new initiatives or improvements that could benefit your firm. This might include launching a new service, implementing a system to enhance customer relationships, or refining existing processes.
Tip: Many businesses lack systems to track and engage with their customers effectively. Implementing a customer relationship management (CRM) system could be a great place to start.
What Should We Continue Doing?
Reflect on the past year and identify what’s been working well. These are the practices, services, or systems that contribute to your success and set you apart from competitors.
Tip: Growth takes time and effort. It’s crucial to recognize and build on what’s working rather than solely focusing on areas for improvement.
By working through these questions, you’ll uncover smart strategies to drive your firm’s growth. Set specific goals and action steps based on your answers to ensure you stay on track.
If you found this advice helpful and want more personalized guidance on how we can support your business, contact us for a free consultation. Let’s make this year your best one yet!
Joy Lutz, CPA, CTP
I help our client’s keep more money in their pockets by implementing proactive tax strategies.
I promise you, working with a CPA and Certified Tax Planner can be much more exciting than crunching numbers and reviewing last year’s taxes.