How CrossFit and Running a Business Are Alike



On my way to my CrossFit Box (aka "gym") this morning it occurred to me how similar CrossFit is to running a business.

Dedication & Focus To get results, working out takes dedication and focus. I am not a morning person (and when I say I'm not a morning person, I really mean to say I hate mornings)! But I am dedicated to becoming physically fit so I get out of bed most mornings at 5 am to head to CrossFit.  I love the results I get from being dedicated. The same goes for results in your business. You must be dedicated to your vision, your people, and your customers. Without dedication you may get results, but it won't be the best results. The same goes for focus. You must focus on the end goal, whether that's losing weight or making a million dollars.

Community CrossFit is all about the community and building a tribe.  When you don't show they get concerned.  When you're sick they call.  When you're slacking they encourage.  They are family. The entire CrossFit organization inspires that community. Once you join a Box you become their family. This is the same feeling I have when I onboard a new client. They become family. I want to encourage them, inspire them, lift them up, and help them succeed.

Constant Learning CrossFit believes in teaching you about your body and what you put in it. I've learned how to stretch, what muscles I'm working, how to work certain areas, what to eat, what NOT to eat, why water's important, what vitamins I need, and lots of other things. Almost every time I step into the Box I learn something new. This helps me be a better athlete. As a business owner I have realized if I want to be a valuable asset to my customers I must constantly be learning. Sometimes I'm learning new things and other times I'm refreshing up on old topics. Either way I am challenging myself to learn, and be the best I can be in my business.

What is Business Coaching?

A business coach is similar to what a sports coach does: Instructs, Motivates, Inspires, Brings people together, Analyze and Provide feedback. Business coaching involves one on one discussions and problem solving. It can be ongoing sessions or one-off sessions. Ongoing coaching sessions are setup to determine 1)Where you are in your business, 2) Where you want to be, and 3) How to get there. A coach will help you setup a roadmap, goals, tasks, and hold you accountable so you can reach those goals. One-off coaching sessions may be needed if you have a specific problem you want to solve or discuss.

You may need a business coach to:

  • Prioritize actions in your business

  • Improve your customer's experience

  • Discuss business strategies (pricing, hiring, customers...)

  • Determine your strengths and weaknesses

  • Work through a specific problem

  • Generate ideas and brainstorm

  • Learn and educate yourself about your accounting

  • Discuss and improve the value you offer your customers

  • Have a sounding board or second opinion

Coaching is aimed at helping you work through issues, grow your business, create new ideas, become more innovative. It's very easy to get consumed in the day to day operations. Having a coach helps you to think bigger and improve your results.

Contact us if you have any additional questions regarding coaching or if you're ready to get started.