Why You’re Wasting Money on Time Management Tools: Focus on Prioritizing Activities Instead
Do you know how many books, webinars, and tools there are in the market to help you with time management? I don’t know the exact number, but I’d assume it’s in the hundreds of thousands. Here’s why I think you’re wasting your money buying them. (Sidenote: This comes from the brilliance of my business coach)
You can’t manage time. It’s a finite number. Everyone on this planet gets 24 hours in every single day. Period.
What you can do is prioritize your time. You can manage the right activities at the right time. If you’re working an 8-hour day, what’s the best use of that time? What’s the most valuable use? Which activities will truly grow your business?
Why Time Management Tools Won’t Save You
The myth of “time management” lies in the idea that you can control time itself. But time is not something you manage—it’s something you spend. That’s why the focus shouldn’t be on managing time but on managing activities.
Think about it: If you spend hours on tasks that someone else could do for $15 an hour, you’re losing valuable opportunities to work on tasks that could bring $1,000 to your business.
How to Prioritize Activities for Maximum Impact
Here’s the secret: Stop trying to do everything. Focus on doing what only you can do. Delegate or outsource the rest. To figure out which activities are worth your time, follow these simple steps:
Step 1: Track Your Activities for a Week
Keep a record of everything you do throughout your workday for one week. No activity is too small—track it all.
Step 2: Assign Value to Each Task
Beside each task, write down the approximate dollar value it brings to your business. For example:
- Writing a proposal: $5,000
- Posting on social media: $50
- Responding to routine emails: $0
Step 3: Delegate Low-Value Tasks
Review your list and identify activities you can assign to someone else. Could an assistant handle your emails? Could a freelancer manage your social media? By delegating low-value tasks, you free up your time for high-value activities.
The Goal: Use Your Time for the Highest and Best Use
The ultimate goal is to only spend your time on activities that bring the highest value to your business. Outsource everything else.
I challenge you this week: Track everything you’re doing. Assign a dollar amount to each task. Then, review your list and ask yourself:
- What can I delegate?
- Am I using my time for its highest and best use?
Remember, it’s not about managing time—it’s about managing your activities.
Ready to free up your time and focus on growing your business? Book a free consultation with us today, and let’s create a plan to help you work smarter, not harder